Danielle LaPorte and hungry ghosts
In this episode we’ll hear from Danielle LaPorte. She’s a bestselling author, podcaster and entrepreneur who’s also a member of Oprah’s SuperSoul 100. What I love about Danielle is that she’s equal parts poet and business badass.
Danielle has lived the company of one model for business, then outgrown it, then shifted back towards it. In the following audio passage, we’re going to hear her hit on a trend I’ve seen in many other online businesses: where continual growth is wanted, and the best way to achieve it is through paid acquisition channels, like social media ads. And then, once you’re doing that, you’re at the mercy of their access and pricing. Here’s Danielle talking about growing her own business beast and then how she was forced to slay it.
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